Origines of the word Strøm

Evoking both the force and the tranquility of water, the Scandinavian word Strøm designates a current and, figuratively, water’s incredible strength, constant movement and energy, as well as its serenity. Strøm communicates the mighty power of water, whose essence, once channeled, profoundly nourishes and transforms, and it conveys a source of purity that regenerates inner balance and harmony.

History

Strøm was founded on a simple idea: combining Nordic spa and urbanity, for a relaxing experience. This balance, which is also found by our customers, is based on facilities in nature, yet just minutes from urban centers. Officially opened since 2009, Strøm continues to grow, both in terms of locations but also in public recognition.

Our mission

We aspire to be the centre of balance for a person and their community.

Our DNA

Strøm’s identity bases itself on four characteristics which were implemented since its beginnings and remains the source of its distinctness.

ARCHITECTURE

The simple and elegant design breathes comfort and beauty into the spaces, the straight lines and intuitive circuits were carefully crafted to ease the regeneration of the body and mind through the union of one’s inner strength.

NATURE

The senses awaken in harmony with the surrounding natural elements, and vast expanses. Nature’s stillness allows the body, and mind to unwind and regenerate properly.

EXPERIENCE

Because time and mindfulness are scarce and precious, attention to detail, thoughtful service and creativity shape unforgettable moments that are at the very core of the Strøm experience.

PROXIMITY

The client can make a habit of refocusing on what is most essential, balance. Granted specifically through the accessibility to the locations which are just a few steps away from urban centres.

Our values

CREATIVITY

Going beyond the limits of creativity to become a world leader in the industry. Innovate, reinvent, and evolve.

COMPETENCE

Cultivating a workforce focused on expertise, savoir-faire, and soft-skills. Always going beyond the industry standards by emphasising on the promotion of innovation through the development of knowledge.

INTEGRITY

To build effective and harmonious relationships with our clients, partners and collaborators through respect, openness, and professionalism.

WELL-BEING

Dedicated to the well-being for oneself and others. Acting in a spirit of humanism and benevolence. Making a difference in the community.

DILIGENCE

Provide a conscientious customer service, act with dedication and rigor. Pay attention to the needs of others and respond to them with kindness.

Awards and distinctions

  • World Spa Awards 2025
  • Canadian Spa & Wellness Awards
  • International Hotel & Property Awards 2019
  • Grands prix du design
  • Architizer A+ Awards

Canada’s Best Day Spa

World Spa Awards 2025

With immense pride, Strøm Old Quebec is honoured to receive the award for Canada’s Best Day Spa at the World Spa Awards for the second consecutive year. This international recognition reflects the excellence of our team and the care poured into every detail of your experience, from the warm welcome to the thermal circuit, the treatments, the gastronomy, and above all, the deep sense of serenity you carry with you, long after your visit.

Thank you to our passionate team, and to you, our valued customers, for being at the heart of this wonderful achievement.

Le Strøm spa nordique du Vieux-Québec nommé l’un des meilleurs spas au Canada en 2023

Nous sommes fiers d’avoir été choisis comme l’un des 25 meilleurs spas au Canada dans le cadre des Canadian Spa & Wellness Awards 2023, présentés par Spa Inc.

Le programme, qui visait d’abord à souligner le travail acharné des spas et des partenaires de l’industrie, est aujourd’hui bien respecté et reconnu mondialement comme un modèle d’excellence en matière de spa et de bien-être.

Chaque année, leurs estimés juges ont la tâche difficile d’élire les meilleurs spas et partenaires de l’industrie au Canada parmi le nombre croissant de candidatures reçues.

Strøm Nordic Spa in Old Quebec named a world-renowned place of excellence

It is with pride and gratitude that we recognize the nomination of Strøm Nordic Spa in Old Quebec for the 2019 International Hotel & Property Awards. This nomination speaks volumes about what the spa has to offer its local and tourist clientele. Features include remarkable views of the river, a path that maximizes the user experience and an architectural design that far exceeds the standards of the spa and wellness field.

The International Hotel & Property Awards celebrate the finest achievements in all sectors of real estate and architecture around the world.

An important award for Strøm Nordic Spa Old Quebec

On February 5, 2019, at the 13th edition of the Grands Prix du Design gala, Strøm was awarded a prize in the Centre de bien-être, d’entraînement et récréatif category as well as the prestigious recognition of Project of the year. Bringing together over 500 projects carried out by more than 800 professionals, the Grands Prix du Design aim to highlight the talent of Quebec designers and architects. It is one of the most acknowledged Quebec competitions in the industry.

Celebrating Strøm Old Quebec’s architecture

In July 2019, Strøm, who was nominated at the Architizer A+ Awards in the category Hospitality – Health Care & Wellness, was named the winner of the jury prize. Architizer is the largest international community of architects and its mission is to remind us of the importance of architecture, to which we owe the spaces that we live in. The A+ Awards celebrate the most innovative projects, which are judged by more than 400 leading experts from such rich and diverse fields as design, technology, real estate and fashion.

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Strøm unveils AWŪ

A world opens up | Early 2026  

Discover AWŪ, a new wellness concept created by Strøm, opening its doors at DIX30 and in Québec in early 2026.

Your urban sanctuary where thermal cycle, movement studio, massages, treatments, and a café-restaurant come together in a welcoming and energizing experience.

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Frequently asked questions | AWŪ

  • What is the opening date?

    The reopening is planned for the coming months. The exact date will be confirmed later. Stay tuned by subscribing to our newsletter and checking our official platforms.

  • Where will your locations be?

    AWŪ urban sanctuary will open:

    At DIX30, located at 6000 boul. de Rome, 4th floor, Brossard QC J4Y 0B6
    And in Québec City, located at 2828 boul. Laurier, 17th floor, Québec QC G1V 0B9

  • Will the experience be comparable to that of Strøm Nordic Spa?

    Although developed by STROM Group, AWŪ offers a distinct concept; more urban, social, and accessible with a warmer atmosphere and a complementary offering to traditional Nordic spas.

  • What will AWŪ urban sanctuaries offer?

    This new urban sanctuary concept will offer an immersive and accessible wellness experience. Upon opening, you’ll find:

    • a complete thermal circuit
    • beauty treatments and massages inspired by global rituals
    • a gentle movement studio
    • an express beauty space
    • a café-restaurant focused on freshness and discovery
    • a boutique featuring curated pieces and objects to extend the experience beyond the sanctuary
  • Can I use my Strøm Nordic Spa gift cards at future AWŪ locations?

    No. Strøm Nordic Spa gift cards are only valid at spas under that banner. The new brand will have its own gift cards.

  • Will my Strøm Nordic Spa membership be valid at future AWŪ locations?

    No. Strøm Nordic Spa memberships remain valid only at spas under that banner. The new concept will feature a redesigned access structure. Details will be revealed as the opening approaches.

  • How can I stay informed about the reopening and promotions?

    Subscribe to our newsletter and follow us on social media to receive all the latest updates.